Mobile Communications Industry's Matket Analysis Of China Based On The Theoretical Framework Of R-SCP

China's mobile communications started late, but developed rapidly. The first TACS analogue cellular mobile telephone system has been completed and put into the business in Guangdong Province in 1987 with the only 700 users which has exceeded 600 million on half of 2008, representing 18% of the world's mobile users. However, at the same time China's mobile communication market is extremely uneven. There are only two operators from 1994 to half of 2008, and during 14-year-long competition China Mobile has been a dominant enterprise while China Unicom has started to the edge which has only 4 percent share of profits on the first half of 2008. For optimizing the market structure, the restructuring plan which had been under discussion for a long time finally came ture in May 2008. After the reorganization, through buying China Unicorn's CDMA network China Telecom is coming to the mobile market and a new round of competition is to begin soon. After the reorganization, market supervision and the development pattern of the whole market have become the focus of attention. In this condition, the review and a comprehensive analysis of the mobile communications market are necessary. Through the market analysis of the changes of the mobile communications industry, it will help to guide China's mobile communications industry to better development.This paper build a R-SCP theoretical framework for monopoly industries with certain competitive based industrial organization theory for competitive industries and the regulation theory of monopoly industries, and used to analysis China's mobile communications industry. In review of the development courses of world's mobile communications and China's mobile communications, the analysis of China's mobile communications industry drivers came out. And then under the guidance of the R-SCP theoretical framework, the market structure, business behavior, market performance and market regulation of China's mobile communications industry have been analysised. In the analysis, market structure is the starting point and the center of analysis, and a great deal of data was collected for analysis combinating qualitative and quantitative. The oligopoly model of Stackelberg is used to analysis and disscuse market structure. Based on the analysis of market structure, corporate behavior, market performance and regulatory were analysised and government regulation and other aspects of the direction of constructive recommendations are disscused after-competitive behavior.