The Research Of TF Real Estate Company For Development Strategy Under The Background Of New-type Urbanization

The development of TF real estate company was Dragged down by ZX Group’s other investment projects. But from now on, the investment projects will be profitable and the restriction on TF’s proportion of its own funds will be released. TF real estate company will have a developing chance.Firstly, this thesis analyzed the external environment of TF real estate company. By using the economic growth theory and the industry development theory, this thesis analyzed the basic circumstance of the real estate industry: the market has stepped into mature stage, the profit will be compressed, and the competition will become more and more fierce. At the same time, the real estate industry still has a good prospect for development under the background of new-type urbanization: it will be more stable and more healthy. But in different areas, it will have significant differentiation. In the end, this thesis gave the opportunities and threats of TF real estate company.Secondly, this thesis analyzed the internal environment of TF real estate company: the ability to create value and sustainable competitive advantage. In the end, this thesis gave the strengths and weakness of TF real estate company.In the end, this thesis gave the development strategy of TF real estate company. This thesis also formulated the supporting guarantee measures.