The Develpment Strategy Reasearcoh Of JL Power Engineering Company

Beginning in the 1980 s, business management theory has gradually developed into a strategic management concepts, industry in today’s competition, companies gradually realized the significance of the strategic management of their own development. Now for enterprises, in order to gain a firm foothold in the competitive market economy, maintaining the sustained, healthy and stable development, we must carefully examine the advantages and disadvantages of their own enterprises, accurate market positioning, focusing highly on enterprise global development, with a long-term strategic vision, select a suitable company’s own development strategies and to implement and implementation. JL electrical installation company is engaged in electric power engineering and installation companies new private enterprises in power engineering and installation industry worked hard for over a decade. As in recent years, the country implemented alow-carbon environmental policy, on the one hand, the national advocate enterprise energy conservation, establishing conservation-oriented harmonious society; on the other hand, all the electricity supply companies have internal saving energy, reducing costs demand, which has brought great opportunities for development-related businesses. Over the past decade,under the policy to encourage and stimulate market demand double the industry, China’s power industry to play in the economic development process in a more and more important role, and thus extremely rapid development of the domestic power industry, and attract more businesses enter the power industry, making competition in the power industry increasingly fierce. Faced with an increasingly competitive market environment, companies must be based on changes in the external environment in line with the development strategy tailored to their actual situation, in order to continuously enhance the core competitiveness, to achieve long-term goals of sustainable development. Currently, the opportunities and challenges facing the domestic electricity market development, how to achieve steady growth in the efficiency of enterprises,is JL electrical installation company is now the most urgent issues addressed.In the context of this paper, the power system to the many challenges facing the JL power engineering and installation company as a researchobject, the integrated use of modern strategic management theory and Chinese-style management of the enterprise in which the macroeconomic environment, industry environment and internal environment, and many other factors theoretical analysis, correlation analysis tool to explore the opportunities and threats faced by the company JL, strengths and weaknesses of their environment, revealing the existing situation and the core competitiveness of the company, the company’s development strategy JL carried out according to the above analysis choice, OK to centralized growth-oriented strategy is based on a combination of centralized strategy,differentiation strategy, cost leadership strategy, strategic cooperation and people-oriented competition strategy, and human resource management, new technology innovation investment, competition and service awareness adopted, the reform of the organizational structure, corporate culture construction, appropriate safeguards to ensure the realization of its industry positioning, corporate objectives and development goals.Through this study, to achieve the company’s development strategy choices JL, for a long period of development of a clear direction, and beneficial to the electrical installation in the complicated market in an invincible position, and can grow with prosperity, for separation of the primary and secondary master multi-faced separate power installation underthe socio-economic background of the survival and development direction of the enterprise have some practical significance; while in the research process,try to use a Chinese-style management theory, for private power installation with typical Chinese characteristics enterprise restructuring and development study has some guidance.