| The survival and development of enterprises are facing unprecedented challenges in global financial crisis. How to roll with the punches and survive this economic adjustment period? How to create and find opportunity for development and growth in crisis so as to overcome the economic winter and achieve economic recovery as soon as possible? It is a tough issue that every enterprise should take into account. Therefore, the business development strategy responding to market pressures is important.Mechanical and electrical installation industry is the foundation for the development of our national economy. China plays an important role in globe economic and social development. As a labor-intensive industry, along with rising labor costs and construction costs, it is faced with the fierce market competition environment and dwindling profit status, and it must find its way to survival under the increasing pressure. DaLian Tokushima Engineering Equipment Installation Co. Ltd is a small mechanical and electrical installation engineering company, declining competitiveness in the electrical installation market in recent years. Because of the decreasing the amount of the contract, it is necessary to make scientific and rational planning of corporate strategy development. Firstly, using PEST analysis to analysis of external environment, it will discover the opportunities and threats facing businesses through internal analysis. Primarily by corporate culture, management, resources, and marketing of paper, it will find the company has advantages and disadvantages. Using Porter’s five forces model of industry analysis through SWOT analysis matrix summarizes the internal and external environments, which mapped out the future development of the enterprise is the most appropriate strategy for "customer centered" development strategic objectives. In order to guarantee smooth implementation of the strategic objectives and control the improving management system, strengthen the building of human resources management, performance management, information management, and foster a new corporate culture to take the appropriate measures to ensure the effective implementation of the strategy.This conclusion of the study has great significance for the future development of Dalian Tokushima Engineering of electro-mechanical engineering technology Co Ltd, and it also has reference value for the other electrical installation company development strategies. |
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