V Auto 4S Shop Marketing Strategy Research

With the development of Chinese economy, car industry has been rapid development of auto market a thriving, each big car makers have swarmed into China, set up their own marketing network and strive to occupy more market share, and auto 4 s shop is the most important of the marketing channel. But with the implementation of the traffic restrictions in big cities, led to the car dealer sales and falling sales profit, the appraisal of the dealer and manufacturer is also due to tougher, led to a car dealer to meet the inspection requirements, can’t get profit in return. So the car dealership in such a big background under the condition of how to ensure their own will not be eliminated has become a problem to be resolved.In this paper, by combining the modern marketing concept, to meet customer demand as the main points, according to the STP theory respectively summarized the market segment STP, target market and market positioning key success factors of the three links, and through the analysis of the internal find out the problems about the marketing activities of the company, using the related marketing model to V is the way of the development of auto 4 S shops later discussion, put forward the feasible marketing strategy and the suggestion. Its research significance lies in:first of all, it is pointed out that V auto 4 s shop market registration, in the marketing activities for different customer groups to provide a new train of thought, improving customer satisfaction and loyalty. Second, provide a reasonable basis for the company to guide the company marketing plan, and improve the company marketing system. Third, to the enterprise internal and external marketing processes and quality management, and other related marketing campaigns to provide certain reference and guidance significance.