Research On The Development And Maintenance Of Foreign Customers In Woodworking Machinery Enterprises

After the reform and opening up, China’s industrial production capacity has developed rapidly, and has gradually become a big country in the world. With China’s market economy development, in 2001, China’s accession to the world trade organization, China’s manufacturing industry more oriented world, participate in the world competition, for China’s woodworking machinery industry, is not only a challenge, but also a great opportunity for development, as part of China’s manufacturing industry, woodworking machinery industry accounted for China’s machinery manufacturing products export a certain proportion, and with the market development, and gradually expand.2008, the global economic crisis, China’s manufacturing exports are facing tremendous pressure, the amount of woodworking machinery products export amount will be negative growth, export pressure. Export is an important part of the economic development of our country, it is urgent to promote the export of machinery products in our country. It is very important to ensure the stability and adequate foreign customers. For China’s woodworking machinery products exports, to promote the export of woodworking machinery products, we must ensure that the stability of the love of customers, then, the development and maintenance of foreign customers become an important content, especially for woodworking machinery manufacturing industry. This paper analyzes the problems of China’s woodworking machinery industry export, analyzes the existing problems of China’s woodworking machinery industry, and analyzes the steps and difficulties of CRM, and puts forward a solution to solve the problems existing in the export of woodworking machinery industry in China, and also provides reference for other industries in our country to improve the export of woodworking machinery industry. The main research content of this paper is as follows:1, taking NX company as an example, in-depth study of China’s woodworking machinery products export situation,market condition,customer relationshipmanagement,development and maintenance analysis and problems analysis.2, combining the theory of customer development,maintenance and relationship and customer value theory, during the export the importance of China’s woodworking machinery products export development and maintenance of foreign customers is analyzed.3, according to the existing problems of China’s woodworking machinery products export, development and management of customer relationship,put forward to solve the problem, for our country woodworking machinery products export foreign customer development and maintenance provides a specific strategy.4, combined with the actual situation of China’s woodworking machinery output and the future development of the situation to look around, predict the development direction of China’s woodworking machinery products export.