Research On The Behavior Of DY Cigarette Consumer

With the deepening reform of the tobacco industry and carrying out of "cigarette quality" strategy in tobacco industry, "big enterprise, big market, big brand", battern has been already formed. In recent years, China’s tobacco industry to carry out "according to customer orders organizational sources", and the core content is in accordance with "basically meet the market demand, retail customers have a choice." In order to enable the coordinated development of the tobacco companies, the key point of solving the issue is focused on the end-consumers of cigarettes.The final analysis,it is consumers who do the real purchase and consumption of cigarettes.Thus from the point of the cigarette consumer, research on the cigarette consumer behavior has great significance on the development of tobacco business enterprises.In this paper,the author used the theory and research findings related to consumer psychology and behavior. In DY City cigarette consumers as the main object of study, through the three counties two areas DY City cigarette consumer market surveys and in-depth interviews, and DY City Tobacco company nearly three years of sales data collection, collation and analysis, get a lot of first-hand DY city about cigarette consumer buying behavior data and information. DY City cigarettes from analysis of consumer buying behavior characteristics and the characteristics of the various factors discussed personal, psychological, and environmental impact of cigarette consumer buying behavior, and from product, promotion, channels, experiential marketing, word of mouth marketing and other aspects of the DY tobacco Company cigarette marketing strategy recommendations with a view to promoting the stable development of the DY City cigarette market.