The Behavior And Marketing Strategy Research Of Dalian Cigarette Consumer

With the gradual deepening of the reform in Tobacco industry, Dalian tobacco company seriously implements the right of the cigarette wholesale and market supervision under the leadership of the State Tobacco Monopoly Administration in Dalian area, and makes full use of advantages that there is no cigarettes industrial enterprises in Dalian, and actively organize sources, rationalize supply chain various links, and create a better market environment. But in the circumstances that consumer demand diversified, especially Dalian consumers are influenced by the State "brand integration, industrial restructuring," industrial policy, and original favorite brand have to withdraw from the market, and meet the satisfaction of gradually reduce, and individual cigarette brands are often out-of-stocks suspended supply constraints as to as it is very difficult to achieve multiple levels of consumer demand. How to solve the contradiction between supply and demand, and guide the vast number of consumers to buy namely brand, will become Dalian tobacco issues requiring urgent solution.This dissertation is on the basis of the cigarette purchasing behavior research. It will sum up the Dalian cigarette consumers the characteristics of universality and individuality, and find some factors infecting purchasing cigarettes, including individual, environment, policy and brand, summarized different target consumers corresponding purchase object, purchase location, purchase frequency, purpose purchase, finally in cigarette circulation put forward proposals of product, price, promotion, place to establish a smooth supply chain system, and promote the stable development of Dalian cigarette market.The conclusion of this dissertation is to achieve differentiated services and marketing strategy, that is, in different types, different times under different organizations and sales of cigarettes to meet the needs of different levels.