Research On The Marketing Strategy Of A Company’s Products Based On Social Media

With further development of Internet technology, various social media appears in recent years. Social media in this study is a set of Internet applications which is based on Web 2.0 and allows users to create and communicate content. It not only provides a platform for users to get involved into interaction, but also gives everyone the ability to create and share their voices, empowering people to speak. Social media has the feature of participating, open, interactive, community, connecting, based on the platform of blog, BBS, WIKI, Weibo, BoKe and SNS. These years, social media entered mainstream media’s territory gradually and be accepted by marketing, more and more brands started to do marketing through social media. Company’s marketing strategy changed accordingly, from traditional one-way marketing to interactive marketing strategy, result in huge attention to social media marketing by the public.The article selected A Company as the research objective, analyzed its current marketing situation and the necessity of conducting social media marketing strategy. And according to A Company marketing situation, the article raised a new idea of creating company’s own online community, aiming to solve the current problem and provide a good example to other company in the industry.The research methods include comparative study, literature review study and case study. The article introduced media environment change, industry situation, current marketing problems of A Company and the idea of design social media marketing strategy and feasible measures to conduct the strategy.At last, the writer raised the idea that A Company should develop its own online community as a new platform for social media marketing. This can not only solve the current problem of high advertisement expenses with low efficiency, low customer loyalty, but also could connect A Company internal customer database, fully utilize the database to better serve the company’s marketing strategy.Thus, social media marketing, as a new pattern of industry marketing mode, provided reference to not only A Company, but also the whole industry.