The Research About Situation And Development Trend Of Social Media Marketing

At the present stage, the development of the Internet created unlimited opportunities and possibility for the enterprise marketing activities, with the help of the Internet network marketing methods emerge in endlessly. With the development of information technology, the Internet has entered the time of web2.0. The change of Social media, such as Blog, BBS, Micro bo, Micro letter, Social Networking sites is very rapid. As a new type of media, the information transmission and access of social media mainly rely on the Internet technology. More and more people have accessed to the social media because of its high degree of openness, participate in the interactive and the socializing of freedom, the relationship People builded in the virtual world can be obtained rapidly spread. For enterprises, it will undoubtedly become the new marketing opportunities and challenges, more and more enterprises begin to realize the importance of social media marketing, So they are trying to find a chance to change their marketing strategy or development countermeasures.Social media marketing covers he whole process of dynamic marketing mode, from P to R, then R to C.it opens up a new marketing strategy and it it the big different from4P and4C, This paper is mainly aimed at the rapid development of the Internet and the network marketing situation, carries on the analysis and research, combining with the current case, studied from the summary of Social media marketing, analysis of Social media marketing value and advantage, analysis of Social media marketing case, problems and Suggestions of Social media marketing existing and outlook and other aspects of social media marketing situation and development trend.Primarily, the thesis mainly elaborates what the social media and social media marketing are, analyze the social media marketing pattern, study new development and new trends of social media marketing from today’s social media marketing situation.Secondly, the thesis elaborates on the application of social media marketing from all modules of the social media marketing, including social, interactive e-commerce micro movie, weibo marketing, micro letter, SNS marketing.pay attention to the importance of social media image building and the influence of mobile Internet on social media marketing, compared to the traditional marketing to extract the value and advantage of social media marketing.After that, analyzes of the research the classic cases at home and abroad about social media marketing, and understanding of its flexible application skills from the point of view of practical interpretation of the social media marketing.Finally, put forward the corresponding solutions and Suggestions about present problems and difficulties of the social media marketing. and make corresponding outlook, provide better research and analysis from the long-term perspective for the development of social media marketing.