Economic Evaluation Of Vanke Nanjing Huang Jiawei Project

The economic evaluation of a real estate project plays a significant role in feasibility study. In recent years, due to the emergence of phenomena such as overheated market and high home price in real estate sector, the government has increased its regulation and control, which gradually guide the real estate market to develop in a rational way. Therefore, only by making a many-sided objective evaluation of the project in aspects such as marketing environment, earning power and financial viability can real estate investors have a better control over the core of the project and thereby improve its economic and social benefits.This thesis presents a systematic summary of and a look back at the researches on the feasibility study of real estate projects and the relative theories and research methods of the economic evaluation, upon which it forms the economic evaluation methods of real estate projects. It also takes Vanke Nanjing Huang Jiawei project as research object to conduct an empirical study of the marketing environment, project orientation, earning power, financial balance and uncertainty of the project. The study shows that Vanke Nanjing Huang Jiawei project possesses a favorable market prospect as well as a relatively strong earning power, and that the project is feasible as a whole. Meanwhile, it suggests that a stronger control over marketing judgments, process supervision, brand promotion and information exchanges in the implement of the project be carried out to make the project going smoothly and achieve the prospective earnings.