The Research On The Deep Application And Market Development Of E-commerce Of Enterprise In City A

E-commerce has become the key industry that affects the development of economy and society of our country and changes people’s life currently, the e-commerce market of our country has already started to rewrite the ecology and reshape business landscape with the boom of Internet. The development of e-commerce occupys a decisive position under the background of the depth fusion of economy development, informatization and industrialization.The region’s GDP of City A was 1.30157 trillion yuan in 2013 and total industrial output value above designated size was 3.03929 trillion yuan, completing fixed-asset investment above designated size was 588.39 billion yuan, becoming the eighth in twenty cities of the whloe country. In order to provide some reference to the e-commerce development of city A, intensify policy support, create the environment, lead the enterprise to correct road of the transformation and upgrading and build city A into a regional electronic business center city and national e-commerce model city of mature development environment, reasonable allocation of resources, high industrial concentration degree and high technological innovation ability, then we write this thesis.This paper uses the model of SWOT and PEST analyzing the environment of e-commerce development and finding the strengths, weaknesses, opportunities and threats of e-commerce development of city A. According to analysis result, we summed up the main factors affecting e-commerce development of city A on the basis of sufficient investigation. And through using the methods of validity and reliability test and factor analysis to analyze and evaluate e-commerce development of city A, and on the basis of that we discuss the development trend of e-commerce development in city A, research the e-commerce development target of city A, and put forward countermeasures of e-commerce development of city A:The first part is introduction. This part discusses the background, purpose and significance of topics, summarizes the research on e-commerce development of domestic and foreign simply, and introduces the research content, mentality and research methods of this paper.The second part is relevant theoretical basis. This part expounds the characteristics of e-commerce market, analyzes the connotation of enterprise e-commerce applications, and introduces the promoting methods of enterprise e-commerce and intelligent, and then we concluded the overall framework of enterprise e-commerce applications.The third part is the e-commerce application analysis of city A. Firstly, we analyze e-commerce application characteristics from the perspective of holographic. Secondly, from the angle of different industries, we do a e-commerce industry analysis of city A, and finally we analyze the e-commerce development environment of city A.The fourth part is the development trend of e-commerce applications in city A, new forms of commercial mode that promoted by e-commerce application, and the development trend of e-commerce application support platform.The fifth partis the determination of e-commerce development goals in city A, including the general idea, development goals, overall goals and talents construction goals.The sixth part is enterprise e-commerce application development policy recommendations of city A on the basis of the former five parts.