E-commerce Of Agricultural Products Studies In Zhejiang And Platform Research And Development

In recent years,the e-commerce of agricultural products,as a new business mode,has realized the openness,globalization,low cost and high efficiency of the trade in agricultural products,and further promoted the great-leap-forward development and structural remodelling of the traditional industry.The government department of all levels in Zhenjiang and various subjects involved in agriculture always pay attention to the e-commerce development of agricultural products,which will promote the e-commerce development of agricultural products to be the major power for accelerating the agricultural transformation and upgrading in Zhejiang.The paper conducts research and analysis on the concept,feature and basic mode of the e-commerce of agricultural products;has a comprehensive understanding and mastering on the current situation and existing problems of the e-commerce of agricultural products in Zhenjiang by the means of questionnaire,besides,it introduces the SWOT model to conduct trend analysis on the internal advantages and disadvantages as well as the external chances and risks of the e-commerce of agricultural products,and puts forward related strategies and suggestions,based on this,it puts forward the conception of the e-commerce platform of special agricultural products,namely,designing and establishing a gathering-type main entry and gateway for the e-commerce of agricultural products based on the mailbox system for farmers in Zhejiang thus to be the navigation platform for the trades of good agricultural products,which aims at enhancing the agricultural products circulation level in Zhenjiang and increasing the agricultural efficiency and farmers’ income.