Risk Identification Of Water Pollution And Governance Study In Baling Petrochemical

The increasing of china’s GDP, the policy support for the automotive industry, the increasing demand for automobile, Under these factors Automobile enterprises have already become an important part of the domestic economy. With the rapid development of automotive industry in recent years, automotive enterprise brand is constantly emerging, result in the competitive automobile industry. The falling sales prices, higher manufacturing and marketing costs, the diversification of consumer demands makes a significant decline in sales profits. Development of the automotive industry has entered a bottleneck. At this very moment, with the support of Internet and information technology, e-commerce points out a new direction for the jailed automobile industry. How to take advantage of e-commerce and online resources to improve the traditional marketing methods, reducing of marketing costs,the expending of Online brand influence, the way to secure online market share, has become important issues of future automotive business survival and developmentThrough the review of e-commerce and marketing theory, the analysis of the automotive industry’s development process and features, the article research on traditional and electronic marketing channels of Futian commercial vehicle from both a macro and micro level. Using 4P,4R,4C marketing theory and PEST analysis model, we analysis the environment that contain automobile competition, market positioning, demands of consumer of Futian Commercial vehicle. Combining with the analysis and the condition of Futian automobile, the article puts forward the e-commerce marketing strategy which is suitable for the future development of Futian. Combining the resources and advantages of Futian vehicles, the platform of Futian’s social e-commerce marketing and interactive content such as e-commerce marketing will be planed.Aim to through the case analysis of Futian commercial vehicle e-commerce marketing strategies, the lower development of the automobile business e-commerce will be provided a new marketing perspective that could break the shackles and realize the leap.