Research On Marketing Strategies Of Vehicle Commercial Insurance Of China Life Property & Casualty Insurance Co.,LTD Beijing Branch

After the implementation of the second-round of reform on vehicle insurance rate,the competition in the Beijing vehicle insurance market is becoming increasingly fierce,therefore,insurance companies must carry out studies on the marketing strategy of vehicle commercial insurance.Firstly,the paper,taking China Life Property & Casualty Insurance Co.,LTD Beijing Branch as an example,introduces its research emphasis and contents,organizes relevant literature and documents of insurance industry and combines the marketing theory with insurance industry.Secondly,the current marketing situation of vehicle insurance in the above-mentioned China Life Property & Casualty Insurance Co.,LTD Beijing Branch is analyzed,including the company profile,vehicle insurance products and problems existing during its marketing of vehicle insurance.Thirdly,the paper analyzes the marketing environment of vehicle insurance in China Life Property & Casualty Insurance Co.,LTD Beijing Branch,including macro and micro environment of the company,and summarizes the advantages,disadvantages and challenges in the company development through environmental analysis.And lastly,the paper provides market segmentation for the company.According to the difference between market positioning and target market,this paper offers suggestions on marketing strategies of vehicle insurance to China Life Property & Casualty Insurance Co.,LTD Beijing Branch from four aspects: product,price,place and promotion,and formulates suitable marketing strategies.To establishing marketing supervision system and after-sales service system and enhancing service consciousness and service spirit of enterprise employees is the guarantee for the China Life Property & Casualty Insurance Co.,LTD Beijing Branch to implement its marketing strategies of vehicle insurance.