Based On The Research In Innovated Marketing For Gear Of Commercial Vehicle

With the rapid progress of the knowledge economy and the economy globalization, the society changes fast nowadays, this change even becomes unforeseeable. Many ready market patterns are out of date. The market environment and the competition can not be predicted accurately. The competitions between enterprises become more and more sharp and in more ways. All resources are re-organized in the big changes. The diversity of the product and the service pricks up the fraction of the market the distribution channels are under change too. The traditional sales promotion is functioning less and less. In short, under these rapid changes, the enterprise management and marketing are facing a new challenge which is far out of their control. This brings the risks and uncertainties to the survival of the enterprises, and it also brings great challenges to the traditional sales patterns. So this is the time for all enterprises to re-consider their marketing methods in a quite new way.The service marketing originated from the West in I960'. We can tell from the fact that this is the result of the rapid growth of the service industry and the importance of the service in marketing. The marketing nowadays is actually a kind of service marketing in nature. The service marketing theory takes the marketing of the service industry and the service in the visible marketing activities as the study object. It not only has relations with the traditional product marketing, but also is very unique theoretically because of its service nature.In order to apply the traditional marketing theory into the modern service marketing in the auto component industry, four necessary facts and preconditions are introduced in this article. Based on these, the article combines the origination, growth, study angle and the theory character into the study and tells the feasibility, necessity and the application methods in that regards. In terms of the feasibility, the service marketing can be used in the auto component manufactures as guidance. In terms of the necessity, it is the trend that the service marketing is used in this industry. From the macro angle, it is the requirement of the knowledge economy and the economy globalization; from the micro angle, it is an important resource to survive, grow and develop in a competitive society. The three major methods of applying the service marketing in the auto component industry are as follow: (1) introducing the philosophy of service marketing; (2) building up the service marketing patterns; (3) renovating the service constantly.Finally this article integrates the service practice of Datong Gear Group into the development trend of the auto Component industry in China, puts forward the application methods of the service marketing in the auto component industry.