The Strategy Designing Of The Entrance To Mixer Vehicle Marketof CIMC Vehicle Corporation

As the global manufacturing center is moving to China, traditionalmanufacturing corporations seek the combine chance to get big cake. To thenew entrant of some trades, on one hand they hope to study on the wholemarket;know about the key success fact of the industry. On the other hand,they Hope to temper the team, explore the trade expands way, throughbusiness operation.As the Country limit live mix concrete, concrete mix vehicle trade makemore than 30% of the growth in recent years. As Concrete mix vehicle tradehave a good prospect by relevant manufacturing enterprises, a lot of enterprisetry to enter this industry.China International Marine Containers (Group) Ltd. (CIMC) trade make theoutstanding achievement in container. Under the strategy on "in 15 yearsdeveloped into the world 500 top enterprises" guide, CIMC seeks the secondindustry of growth. CIMC want to entry the concrete mix vehicle market. Onone hand they hope to study on the whole market;know about the key successfact of the industry. On the other hand, they Hope to temper the team,explore the trade expands way, and hope to look for the new commercial modeto compete on the industry.This paper study the concrete mix vehicle industry through analyzed theinfluence environmental factor by PEST analyzed method, through analyzethe competition in the industry by Potter's five forces analyzed method,through analyzed the key succeed resource and ability of CIMC by SWOTmethod. Forecasted the market requirement and made qualitative analysis offeasibility of entry to concrete mix vehicle industry. Another content of thispaper is strategic designing of the Entrance to Mixer Vehicle Market. Slonemanagement college of science and engineering of Massachusetts has a studythe American trade leader, they get a statistical conclusion that the tradeleader has 3 kinds of modes , namely optimum products , best customer'srelation or mode innovate. This paper let the conclusion as the starting point,sets up the strategic frame of entry in the industry. Then set down the designingof self-built mode and merging mode.The questionnaire investigation was implemented in 6 areas in GuangdongProvince. Through the market survey of Guangdong Province, this textsubdivides the market, and take the cooperative target chooses, has offeredone project to choose the copartner. In addition, one innovative businessmodule is given in this context. In the next content, make exhaustive analysisto 7 merger target, and set up KPI evaluation index system of merging thetarget. Lastly, the constructive suggestion was provided.