Marketing Strategy Study Of The T Company’s Security Monitoring Lens

In recent years, China’s security surveillance industry high-speed development, the industry maintained at 20% annual growth rate, industry output value of 2015 is expected to reach 500 billion yuan. At present, the entire security industry also faces monitoring from analog to digital video monitoring of industrial upgrading and transformation, security monitoring companies faced with tremendous opportunities for development and market challenges. Scientific and rational marketing strategy will be preempted market, and the key factor for success.This article is based on the understanding of marketing, strategic management, refer to the domestic and international marketing works extensively, combined with MBA professional knowledge and industry experience and sales experience, in T company’s security monitoring lens marketing strategy as an example, study how to establish the localization marketing strategy, how to adjust its influence strategy according to market changes. In this paper, using analytical tools such as PEST, SWOT, STP, studied the enterprise external environment, enterprise’s own advantages and disadvantages, opportunities and challenges, the target market segment and market positioning of enterprises, the establishment of a specific strategic combination. Finally, this article elaborated the marketing strategy implementation and adjustment.In this paper, based on the research of the T company marketing strategy, to other domestic security companies formulate marketing strategy has certain model function, to other multinational companies how to implement the localization in China also has the certain enlightenment function.