Haier Mobile Indonesian Market Customer Satisfaction Research

Customer satisfaction is the twenty-first Century each company must consider the question. In order to improve their own enterprise customer satisfaction, enterprises adopt service marketing strategy, first understand the real needs of customers, and provide the customer satisfied products and service, so as to enhance company competition ability, is one of the many companies try to pursue the goal of sustainable development, only to win the customer is likely to achieve the company.Through the study of Indonesia mobile phone market of customer satisfaction, the discovery of new competitive advantages, has provided the basis for the Haier company mobile phone products developed in Indonesia marketing strategy. China is mobile phone manufacturing power, the integration of the world economy today, the competition between mobile phone company is more and more intense, there has been a fundamental change in the traditional business model, mobile phone industry company decision facing risks and challenges increasingly large. How to keep the Haier company mobile phone products in the Indonesia market competitive advantage? Haier company has to face and a problem need to be solved as soon as possible. In present, the advantage of manufacturing various mobile phone manufacturers have ceased to exist, replace sb. is how to meet the needs of customers, improve customer satisfaction, enhance their own ability, the realization of Haier company and customer, social win-win goal.Indonesia customer satisfaction theory and customer satisfaction management method into the Haier company in Indonesia market mobile phone industry, can improve the accuracy of Haier company target customer needs, Haier company in the production of goods and services and provide better meet market demand, so as to improve the scientific and accuracy of the Haier corporate decision making. Haier company competition only adhere to the "customer as the center", in order to meet customer needs under the premise, the realization of Haier company and customer, social win-win goal. Therefore, to explore the management mode of customer satisfaction for Indonesia mobile phone product characteristics for Haier company is the purpose of this research.This paper reviews based on customer satisfaction and the relevant theoretical research results, using theoretical analysis and empirical research method of combining, construct factors of mobile phone customer satisfaction evaluation model of the effect of the Indonesia market. And the results obtained by the questionnaire revision of the constructed model, at the same time to determine the main factors affecting the satisfaction of customer mobile phone market.The main work of this paper includes the following aspects:(1) on customer satisfaction and the relevant theoretical analysis, and summarized the enterprises to carry out customer satisfaction theory significance and the practice significance. (2) combined with the characteristics of market of Indonesia mobile phone customer consumption, the design of market survey, and through the analysis of the present situation Haier customer satisfaction and problems. (3) through the analysis of survey results, finally determined the main factors affecting the Haier Indonesia mobile phone customer satisfaction. (4) the paper finally proposed to improve the five suggestions Haier Indonesian market customer satisfaction:1) based on customer demand to improve the mobile phone product market applicability; 2) improve the mobile phone product itself, service satisfaction; 3) improve the service sectors of the customer satisfaction; 4) improve customer information system information service ability; 5) normalization of the customer satisfaction monitoring.