Study On Customer Satisfaction Degree Of SE Company Based On Customer Value

With the change of market environment, the research category of customersatisfaction degree has crossed the traditional service industry, and graduallyexpanded into other areas. In the energy industry, with the increasing consumption oftraditional energy sources, wind energy, solar energy, electric as the representative ofthe new energy industry gradually developed.As a leader in the electrical industry，SE company needs to deal with more complex business environment, how to improvecustomer satisfaction, occupy the dominant position of the market, is an importantsubject.Customer is a tremendous wealth of enterprises, is the fundamental businesssurvival and development. According to the characteristics of the electrical industry,SE company by providing high quality services to the customer’s repeat purchase,increase market share, and thus more conducive to enhance the core competitivenessof enterprises, to create competitive advantage.The research of this paper is based on customer value,through systematicallyresearch on customer value and customer satisfaction theory,combined with thepresent situation of customer satisfaction of SE company,deeply study the factorsinfluencing the customer satisfaction,which reveals the influence factors of customersatisfaction,obtains the effective way to improve the customer satisfaction. In thefierce competition, SE company is facing the status of electrical producthomogeneity.There are still some problems need to be improved in service,developing more effective service strategy, customer satisfaction, firmly take thecustomer as the core, firmly grasp the customer resources, guiding the company inpractice, so as to improve the ability of long-term profit enterprise, remain invinciblein the market.First of all, on the basis of academics, experts and foreign research on finishingthe customer value and customer satisfaction in the theoretical literature to explain theformation of customer satisfaction based on customer value, review and summarize results of previous studies on this basis, while exploring customer value, customersatisfaction and repeat the relationship between the purchase, in order to improvecustomer satisfaction policy provides ideas.Secondly, SE company as the researchobject, starting from the customer value, discusses the main factors that affectcustomer satisfaction, a detailed analysis of customer satisfaction managementcompany SE problems and causes.Then, SE’s evaluation of customer satisfaction. Byestablishing metrics and collation and analysis of the questionnaire data, a detailedanalysis of the influence of many factors on customer satisfaction. By selecting theappropriate model of customer satisfaction, combined with the actual characteristicsof the company, the company conducted a customer satisfaction measurement andanalysis and evaluation of the results obtained.In short, customer value elements of customer satisfaction plays an importantrole in improving customer value degree by improving customer satisfaction goals arefocused on customer satisfaction management company SE. In this paper, to improvecustomer value and improve customer satisfaction improvement strategies andprograms in order to provide a meaningful reference to the SE’s marketingmanagement.