Development Strategy Research Of The WX Construction Co.,LTD

The eighteenth big report emphasizes the construction of beautiful China, specifically adhere to the road of urbanization with Chinese characteristics. Over the next decade or longer period of time, will become the new urbanization construction construction enterprise development important period of strategic opportunities. At the same time, with the deepening of economic globalization, rich management experience, strong financial strength of large foreign construction enterprises in the quantitative strategy actively, also tried to enter the Chinese market, to have very competitive domestic construction market has brought more uncertain factors. Our country construction enterprise to get initiative in the construction market, the appropriate enterprise development strategy is the first important problem.WX construction co., LTD. is a large joint-stock construction enterprise, belongs to the regional leading enterprises. At present, the enterprise has put forward the future development of a preliminary strategy, but haven’t worked out a detailed enterprise development strategy. This thesis to WX construction co., LTD development strategy formulation and implementation as the goal, the main work includes:paper based on the strategic management theory, first has been clear about the related concepts of strategy, corporate strategy, summarizes the views and ideas of the strategic management; Followed by using PEST analysis method to analyze the WX construction co., LTD., for the development of policy, economy, society and technology, such as macro environment, analyzes its development using the potter "young" analysis of industry environment; Third, the paper analyzes the WX construction co., LTD. The development of the management structure, brand resources, technical ability and the microscopic environment, such as human resources. On the basis of these two chapters, the use of SWOT analysis, summarizes its development strengths, weaknesses, opportunities, threats, making SWOT analysis matrix. Based on the analysis of matrix analysis WX construction co., LTD., development of strategic positioning, formulate its strategic target and development strategic planning the next eight years. Finally from diverse competition, green development and capital management three aspects put forward the development strategy, and from the reform of management, improve the appraisal, promote informationization, perfect training system and so on four aspects:the strategic implementation safeguard measures are put forward.In this paper the results of the study for WX construction co., LTD development strategy establishment and perfecting of help, and to provide reference for the establishment of enterprise development strategy in the same industry.