Study On Development Strategy Of Electrical Passenger Coach Products For Changchun Railway Vehicles Co.,

In this paper, with the basic theory of strategic management and analysis tools,the internal and external factors of the electric car business are analyzed, and on thisbasis to determine the overall strategy, the path of implementation and safeguardmeasures for a period of time in the future development goal.In terms of analysistools, mainly use the PEST analysis, SWOT analysis; On the strategic design,focusing on the use of five models, In strategic implementation and safeguardmeasures, I use many concept or methods for the the improvement of manufacturingoperations,such as research and development of modular design, pull productionmanagement, etc.Main chapters are arranged as following: chapter1firstly prompt the research ofbackground and significance, then introduce somes of the basic concepts involved inand analysis tools, focusing on five models, concepts such as swot analysis, pestanalysis, value chain analysis method. Chapter2from the international and domesticenterprise activity, technology research, development situation and marketmaturity,make a comprehensive analysis of the electric vehicle industry developmentsituation; In the second part of this chapter, from the construction of a productivity,market development, research and development, personnel resources,the electric carbusiness present situation are described; Finally in this chapter summarizes theproblems in the electric car business, and has carried on the brief analysis of thereasons. The first part of chapter3, firstly analyzed the electric car business externalenvironment by useing the PEST framework; Then according to the establishedindustry promotion plan, I got the analysis of future market forecast; at last I analyzedthe main competitors. The second part of this chapter is the analysis of the electric carbusiness internal environment, through the analysis we can be found that, althoughour company has several advantages in terms of software and hardware resources, butthe electric car business as the company emerging business, there is a large gap from leading enterprises in the same industry. Finally, through to the enterprise externalopportunities and threats and internal strengths, weaknesses comprehensivecomparison, generates a swot analysis list. Chapter4is the core of the full textchapters. Electric car development strategy goal is to be a sucessful company whichhas a high market share and strong market reputation under a single segment of themarket in the product category.Around the strategic target, we need to base on thelocal market, take the following tactics, gradually expand the market space, highlightthe characteristics of customization product, provide the full life cycle of productsextension services, to provide customers with cost-effective and value-added products.For the implementation of the strategic target, we will obtain from the following sixaspects: setting up marketing system, strengthening the research and developmentdesign, perfect quality management, setting up a competitive price, integration ofenterprise supply chain, building a competitive human resource management system,etc. Finally, I provides the implementation safeguard measures for those strategic goaland execution plan, respectively is: implementing lean management, to managementefficiency; Establishing a balanced score card, accurating measure of workperformance; carrying out the enterprise culture construction; reducing the decisionrisk by paying attention to the policy.The writing logic of this article is using the basic theory of strategic managementto deal with specific business affairs, finally established the strategic design and canprovid certain reference significance for the subsequent development of theenterprise and decision-making.