Project Management In Mobile Customer Relationship Management System

With the reform and reorganization of the domestic telecommunications companies and mobile communications markets increasingly intense competition in the domestic telecom operators a wide range of competitive landscape has been basically formed. The business model of the modern business by product-centric to customer-centric. Telecom operators need to grasp the deep-seated needs of customers, truly customer-oriented, we can improve customer satisfaction with the enterprise, to achieve sustainable development. In this case, the mobile companies must change their thinking, the real in order to improve customer satisfaction as the ultimate goal. The development of information technology to enhance their level of customer relationship management requirements for the development of the mobile company. CRM as a use of information technology to enhance customer management system, not just the existing customers of the enterprise information technology, and is accompanied by a corresponding business process reengineering. The project team includes not only from within the enterprise as well as from external professional consultants. These features of the CRM project management of the project has brought new challenges. Faced with this new project, the mobile company’s existing experience in project management is no longer suitable. Characteristics of CRM projects for project management becomes necessary.Project management and CRM management theory and method of the sort, including the status of the development of the project management, the definition and development situations, the the CRM management of the status quo and the telecommunications industry CRM research. This paper attempts to project management theory and knowledge into mobile CRM management system of the Company on the basis of the theoretical combing discussed by the mobile company CRM project the range schedule management, quality management, risk management, CRM for mobile company management system to develop a detailed management processes. Provides a practical reference for the management of mobile CRM system. For other enterprises in the telecommunications industry, the article can also provide some guidance...