New Product Development Management System Optimization Of HY Company

Any new product has its life cycle: the birth period, growth period, mature period and decline period. that is to say, any product has its adaptation period of market demand; the cycle is long or short. For an enterprise, the birth and growth stage is the enterprise funds product and process continuous improvement; maturity means that the best period of product returns; and the decline phase, the product profit decline gradually, gradually shrinking market demand, and gradually withdraw from the market as a process of. Through the product cycle, to bring enterprise profit period is the mature period product, so each customer and hope that their products are in the mature period, but the mature period also means that the product decline phase is coming, and has come. To ensure that the level of corporate profits continue to rise, then the development of new products, and in the old products in the market to decline phase, and reached a stage of maturity, so as to ensure the profitability of enterprises increased.HY company as a China first, drainage pump manufacturer in the world second, is one of the earliest development and production of the drainage pump enterprises. As the market continues to mature and develop, the drainage pump market is faced with more opportunities and challenges. Drainage pump is mainly used in washing machine and other household appliances, mainly for drainage. With the continuous improvement of human life, washing machine and other household appliances more and more into our family, the increasing demand of the drainage pump. At the same time, more and more domestic and foreign companies to participate in the development and production of the drainage pump products in the past, the market competition are more and more big.This paper first reviews the theory of process management of new product development, clearly put forward the product development strategy is crucial for an enterprise, and then introduces the current development situation of drainage pump industry and the opportunities and challenges, combined with the new product development system of the present domestic and international market environment introduces HY company and the existing problems, finally according to the theory of process management of new product development questions points to improve the views, and to access management theory to the management of new product development process are summed up, sorting, form a complete set of new product development management system.