Technology Resources Group Polyethylene Pipe Product Development Strategy

This article adopts many ways for example: field survey, specialists visiting, data collection, questionnaire investigation and so on. It has theory guide and also uses the practical operation way to analyze comprehensively the polyethylene(PE) pipe's of Shengbang Group changes and market's demands in the future. It point out the direction for the Shengbang Group's product development. At first, it begin with the analysis of the group's present situation, interior resources and capacity,the opportunities and challenges brought about by the environment's changes. Then judging by the product cycle theory and the growth system of threefold product mix theory and making use of the Boston Matrix method, at the same time combining with PE pipe product's developing trend, it puts forward the reasonable concept for the Shengbang Group's product developing strategy: audit the available product in accordance with the criterion of systematic streamline, dissection and Hi-Tech to shrink and concentrate and then put into effect the specialized production,increase input and develop,manage brand,strength technology,study and reserve the new product to ensure the group's reasonable product mix in the future and realize a sustained developing strategy's implementing way and guarantee.The whole article is cited abundantly and argued thoroughly. It has the good service ability. The analysis about the PE pipe's developing trend in the article has the universal significance and actuality that can be used for reference to other PE pipe enterprises.