Product Strategy And Implementation Of The RT Company Computer

Product strategy is the foundation of enterprise strategy.In an enterprise,the enterprise strategy implemented by managers has a significant impact on the development of the enterprise.With the continuous improvement of science and technology,new technology is developing faster and faster,especially in high-tech industries.This requires enterprises to comprehensively evaluate and analyze the internal and external environment of the enterprise according to the actual situation and the market demand,give play to the internal advantages of the enterprise,optimize the combination of the company's products,formulate a product strategy suitable for the development of the company,and continuously adjust,Improve the company's core competitiveness,provide products that meet customer needs,and promote the company's development.The business of RT company includes computer products in special industries,making the computer industry a pillar industry of the company,and contributing new growth points for the company,which is the content of the company's strategy.Based on the theory of product strategy,this paper uses the five-force model and SWOT research methods to conduct a comprehensive analysis of the internal and external environment of RT companies.According to the characteristics of the industry and computer products,it points out the problems of the company's current products.Through analysis,select,formulate and implement product strategies,formulate RT company's computer product strategies,namely product portfolio strategy,product life cycle strategy,and product development strategy.This article introduces the RT company through adjusting the organizational structure and personnel adjustments,adjusting business processes,establishing a pre-sales technical support system,optimizing product design and development processes,improving after-sales service systems and performance evaluation systems,and ensuring the implementation of the company's product strategy.Analyzing the current implementation results of RT company from different perspectives,it can be seen from the summary that the implementation of the computer product strategy has promoted the development of RT's computer products and achieved certain results,which has laid a foundation for the future development of computer products and also provided a certain reference for the company's other types of product development RT company is of great significance.It is hoped that through the research on the computer product strategy and implementation of RT company,it can provide some reference for other companies,which is also the purpose and significance of this paper.