Research On The Expansion Of Government And Enterprise Market In Chengdu Mobile Company

In 2014, the key period of Chengdu mobile development, is in the stage of the climbing stage of transformation and upgrading, the competition situation intensifies. The entire industry is in the technology continues to innovate, new business emerging, new format rapid formation, intelligent terminal rapid spread of mutation cycle. Operators to accelerate access to the traffic flow, traffic become the main force, the mass mobile phone market consumption has become saturated. At the same time, both inside and outside the industry competition is more intense, virtual operator licensing, electricity providers, mobile Internet has developed by leaps and bounds, heterogeneous replacement for the traditional telecom business to further accelerate, the company is facing a multi-level, all-round competition, but has the same is provided providers are stepping up to the customer base for the operators and Ott services. All this shows that relying solely on new customers and traditional business growth driven by the rapid development of the company’s model is unsustainable, only to reform and innovation as a means, in order to promote the transformation and to achieve sustainable development. Chengdu Mobile has come to rely on the transition to develop the critical juncture. To explore new segments and new revenue growth has been an urgent task. The government and market in recent years, it is the third increase curve A new force suddenly rises. Chengdu mobile in the city’s 5000000000 of the government and the amount of government and government, only less than 30% of the potential of the huge increase.In the face of the expansion of government enterprise market, the analysis of the problem, identify the force point is the important implementation steps, through the effective measures is to test the success of the market expansion or not logo. From the group company to the provincial companies have stressed the importance of focusing on the expansion of the government enterprise market, the indicators are tilted. This year, Chengdu mobile market will be defined the enterprise market innovation and development throughout the company’s revenue growth speed of each link, give full play to the basic role of government enterprise consumer, vigorously develop strategic information technology projects, to enable enterprises to become the main innovation. Accelerate the construction and application of 4G network. Relying on new technological advantages, open the blue ocean space for government and enterprise markets. At present, there are many problems such as product, channel, competition strategy etc. to study, to strengthen the development, and reshape the competitive advantage in the enterprise market.. As the main force in the communications industry, Chengdu company must study and explore the main strategies for the development of local government enterprise market..In conclusion, this article is given priority to with practice research, close to chengdu mobile enterprise market development strategy, combined with the basic theory of marketing, from the industry situation analysis, market segment strategy and grade of key product marketing, customer service, channel system structures, etc. Hope to explore to adapt to the mobile enterprise customers the next three years chengdu market development strategy, to build chengdu mobile of article 3 of the income growth curve.