Based On The Henan Region Tea Product Competitiveness Of Brand Image Design And Marketing Strategy Research

China is the birthplace of tea growing, is not only the tea tea culture has a long history,but also the tea as the earliest trade import and export tools, so one of the "tea" has becomesynonymous with China. With the rapid development of modern economy, China has also inline with international standards, create belong to our country’s tea brand has become theoptimal earn market competition strategy, and full of local characteristics of tea branding is apowerful weapon to our market. In this paper, the Henan xinyang maojian tea brand imagedesign and marketing strategy to make a preliminary research and discussion, Xingyangmaojian tea were analyzed on the current brand image design error, and put forward theexpression, the diversity of the Xinyang maojian tea brand image design to solve the problemof Henan xinyang maojian tea brand image design, and provides the corresponding marketingstrategy for the ideas and reference. This paper first summarizes the establish the backgroundand meaning of this tea brands, as well as the status quo of domestic and foreign existing teabrand image design. Secondly, this paper discusses the concept, category and function of thetea brand image design, etc. Also, Henan xinyang maojian tea and the existing problems in theform of at present, as well as the erroneous zone in sales, and the Xinyang maojian tea brandmade its own analysis and innovation. Xinyang maojian tea merchants in the final analysis theexisting marketing case, and put forward the new marketing strategy, which provides thetheoretical basis for further development of the Henan xinyang maojian tea, to explore asuitable for the development of Henan xingyang maojian tea brand image design andmarketing strategy, establish Xinyang maojian tea and emotion between consumers, so as toestablish competitive Xingyang maojian tea brand, promote the development of tea market inHenan.