| At present, under the advocation and promotion from a lot of countries in the world, energy conservation, environmental protection and green economy have become the focus of the global economy. Green lighting products have got most attention since they are used widely and are linked with people’s livelihood. LED semiconductor lighting products is called the fourth generation of lighting revolution due to the advantages and technical principle of the development of mature. With many countries and large group of funds and policy support and investment, it will be the trend gradually that LED will replace the traditional lighting and other energy-saving lamps. Under such a huge driving force, the technology of LED lighting products is developed rapidly. It can be said who mastered the commanding heights of LED lighting technology, who mastered the commanding heights of the future lighting marketLED lighting industry also got the policy and fund support from the local cities and our country, which is one of the "twelfth five-year" key development industry in China. LED industry was developed from the bottom, the industries of upstream, midstream and downstream have made great development in a short span of twenty years.. Industries cluster with their own characteristics has been formed in different regions of the country. Guzhen town, Zhongshan city, Guangdong province which is the world’s leading LED lighting application products, is tilted THE CAPITAL OF LIGHING in China and is in the pivotal position in the LED industry chain in the world and is offering 60% LED lighting products to our country and to more than 180 countries and regions in the world.At present, LED industry in Guzhen town has formed a relatively perfect industry cluster and industry chain and occupies a large share of the market in the international market. But in the coming future, the market opportunity and risk coexist. Under the historic opportunity of LED growing marked all over the world, Guzhen LED industry also has exposed many problems. While exports rose steadily, production enterprise’s overall profit has been reduced. The good and evil LED products mixed up the market, competition is intense and product homogeneity is very serious, which restrict the the development of Guzhen LED industry. LED industry as emerging industry has had quite a success of, whether conform to the overall market changes in the future, to consolidate and expand the existing market advantage, maintaining the momentum of the development of the existing, with further developments in the large market share in the future, have a place in the world LED the whole industry chain, is the relevant government departments and numerous of Zhongshan city lighting production enterprise attaches great importance and concern of a problem.This thesis will select the export of LED lighting products in Guzhen town, Zhongshan city, Guangdong province as the research object, on the basis of in-depth understanding of the present existing export, using SWOT analysis method combined with the present domestic and foreign some situation, policies, laws and regulations of external competitive environment analysis of Guzhen LED industry, analyses the opportunities and risks and combined with the current problems that exist in the whole industry analysis of the internal competitive advantage and disadvantage. Overall comprehensive analysis of major export advantages and restricting factors after conclusion and according to the analysis results for the future of the ancient town of LED industry positioning and improve the export competitiveness put forward some suggestions for relevant departments and enterprises for reference. |
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