The Research Of Competitiveness Strategy For Guzhen Lighting Industry Cluster In The Backgroud Of The Updating Of Professional Town

GUZHEN is famous at home and abroad as "China Lighting Capital", the lighting industry is the economic pillar of GUZHEN.After near thirty-years development, the industry continues to expand its scale, and the characteristic of Lighting industry cluster is more and more obvious, by then,GUZHEN has become one of the four largest professional lighting production bases and sales market in the world and has a competitive position in the domestic and abroad.Today, GUZHEN lighting industry cluster is facing big challenge and chance of development. How to upgrade the industry’s competitiveness and maintain the industry’s capacity for sustainable development is an important issue worthy of study.At present, GUANGDONG Province will accelerate the strategic adjustment of economic structure, and ZHONGSHAN’s Party Secretary Xie Xiaofeng has clear that ZHONGSHAN Government will focus on the updating of Professional Town. As the classical Professional Town in ZHONGSHAN, GUZHEN is Accelerating the transformation and upgrading. The transformation and upgrading of Professional Town is a new concept this, rare of related analysis, but it’s a work focus in all level government.This paper is meaningful for other Professional Town as it has explored and summarized the experience of improving the industry’s competitiveness in the background of the transformation and updating of Professional Town.This paper has review the theory of upgrading industrial clusters and upgrading industry’s competitiveness, The original data of GUZHEN Lighting industry is collected by site inspections, meanwhile, through Internet and related books, the additional data were acquired. based on the Porter’s Diamond model,the paper has found a system to study the determinants of the industrial-clusters’ competitiveness.Under the background of GUZHEN’S transformation and upgrading, the paper use SWOT analysis to find out GUZHEN Lighting industry’s opportunities and challenges, with the study of theories and facts, give advices to improve the industry’s competitiveness.