Reseach On Rural Market 3G Marketing Strategy Of Leshan Mobile

October 2013,LS mobile officially launched the TD mobile station construction, It opened the era of LS 3G mobile in the true sense. In the same year, Ministry to officially release the three operators of commercial TD-LTE license,Opened the door of 4G industry. In the moment that 3G and 4G arrived Simultaneously, It’s important for LS Mobile to analysize the markets, control the resources calmly, and to Assess and locate the position of the product, achieve a rapid promotion in the user’s and maximization of resource efficiencyLS currently formed 2G, 3G, 4G pattern of coexistence. In the context, the paper analysized the macro environment of LS mobile, simultaneously described its company’s internal structure in details. Through the company’s external environment and internal environment analysis, This paper made it clear that countryside is an important target market for 3G business developmentThis paper studied LS mobile 3G services in the status of the rural market. By analyzing the characteristics of the rural market and the characteristics of 3G services. Finishing the presence problems of marketing, 3G Rates, mobiles and channels. By segmenting the rural market, the paper Divided the market into town customers and rural customers customers. Take the town customers as a traffic market and Focus Voice calling marketing on rural customers, Supporting the development of product, price, channel and promotion and other marketing strategies for these two types of customers.The paperproposed new 3G marketing strategy. It will play a positive rolefor company in 3G business development. Through a comprehensive study on the rural market of LS 3G marketing, It provided a reliable reference for 3G business to find a new direction.