Study On The Improvement Of Core Competence Of H Precast Concerte Components Co.,LTD

Core competence is the ability which formed in the long-term production and business operation and developing that makes the enterprise ahead of other competitors. Enterprise’s core competitiveness is mainly embodied in the enterprise management ability, technical skills, the enterprise culture. It’s the basic power to survival and develop that constantly cultivating and promoting enterprise’s Core competence to survive and develop.In the process of the development of construction industry in China, the precast concrete industry has experienced from growing to boom-bust development course. H Precast Concrete Company caught the region municipal infrastructure development opportunity after the "5.12" earthquake in Sichuan, getting rapid development.However, as the end of the post-disaster reconstruction, the company’s survival and development has been challenged because of the slowly constructing of the municipal infrastructure and the increasingly fierce market competition. At the same time, along with our country economy level unceasing enhancement, people’s increasingly attention to environmental protection and labor of increasingly scarce, construction industrialization again by the government, society, and the attention of the relevant enterprises, construction has become the inevitable trend of construction industry in the future development of industrialization, industrialization development will drive the precast concrete construction enterprise of the recovery. Is the top issue for the precast concrete enterprise that how to seize the opportunities brought by industrialization and how to form their own core competitiveness and competitive advantage.The purpose of this paper is combining theory of core competitiveness and the analysis of the industry and market, to find the cause that why the company’s core competitiveness of H component of the is insufficient and the measures to develop the core competitiveness, for the H component future survival and development of the company to provide policy support. So the H Precast Concrete Company to nurture and enhance the core competitiveness of the strategies and measures for improving the standard of H Precast Concrete Company competitiveness has important practical significance. This paper makes a brief introduction to the general theory of the core competitiveness of, then starting from the actual development situation of H Precast Concrete Company, analyzes the H Precast Concrete Company of the company’s competitive situation, find out the problems existing in its competitiveness, and analyses the reasons of the problems, real answer the question of "who we are". Then analyzed the H Precast Concrete Company of the company’s strategic positioning and the enterprise value chain, with the problem of "what we do", according to the concept and characteristics of the core competitiveness, the company of H Precast Concrete Company of core competitiveness for identification. Finally, according to the lack of core competence and its reason analysis, combined with the core competitive ability cultivation and improve the general method, put forward the H Precast Concrete Company should from the management ability, technical skills, enterprise culture to cultivate and enhance the core competitiveness. Finally, based on the actual development and cultivating way of core competence for H Precast Concrete Company, the present stage the company core competitiveness cultivation and the concrete steps and measures of ascension have be proposed.