The Research Of Managing Strategy For HEBEI No.4 Construction Company Commercial Concrete

With the rapid development of commercial concrete market, it became extremely intensive. So how to analyze and coordinate the management and sales strategy is core problem.Based on the modern management theory and Industrial Engineering theory, this article analyzed the interior and exterior factors on Hebei No.4 Construction Engineering Company's development compared with those of other developed enterprises in the market. The macro environment factor includes development situation, impact factors and policy environment of the commercial concrete industry. The micro environment factor includes operation, production technology, strong and weak of the enterprise. Then this article analyzed the economic benefit and all factors impact on the enterprise's development.Further more, based on the products strategy goal of Hebei No. 4 Construction Engineering Company, this article choose the low cost strategy and " the powder whets―the mix blend" integrated strategy. Through the commercial concrete market research in Shijiazhuang and our country and aboard, it conducted product design and management improved strategy. After analyzed the protein product market, we conclude the new production develop orientation of Hebei No. 4 Construction Engineering Company, that research the high valued new commercial concrete. Finally, after compare and analysis of the goal market, this article concreted the marketing strategy for Hebei No. 4 Construction Engineering Company.