The Study On Improving China’s International Competitiveness Of Printing

Since the printing was invented in ancient China, the printing industry has begun to bud quickly. Now,printing business has stepped into people’s production and living activities, and it is continuously growing. Now, on a huge scale, printing business has developed and become an industry that involves many industries, like industrial system. In 2013, China’s printing industry output value reached one trillion yuan, and ranked the second place in the world. However, compared with the high-speed development of China’s printing industry in the last few years, China’s printing industry growth has slowed down. A lot of printing enterprises have realized the pure high output does not bring lasting huge profits for enterprises, and as the concept of green printing and advancement of digital printing technology is more and more popular, it is urgent to change our printing industry’s development strategy and improve its international competitiveness.If our printing industry wants to improve its international competitiveness, it must solve the following problems it is facing. In fact, our government has released two specifications to promote printing enterprises to use the green environmental materials in the printing production. At the same time, the government should also further promote public fair competition of the market to protect the new technology, new creative printing enterprises, giving them the opportunity of rapid growth and development. Printing enterprises in our country also need to change the traditional management idea, such as building enterprise culture, constructing printing brands, printing green products, they should also continue to increase the added value and creativity of the product, and improve the quality of service to meet the diversified market’s demand. For printing enterprises, professional employees are also needed, our schools and printing enterprises should increase communication, and improve training to train the printing schools’ students. For example, a printing talent information platform is suggested to promote communication for printing enterprise and printing schools, the reason is that it provides an efficient way for both of them to choose the talents they need.However, due to the complexity and specialty of printing industry, and the knowledge and information limitation of this paper, this article research may be not comprehensive enough, so there is room for this paper to go further.