Research On App Marketing In The Era Of Mobile Internet

With the popularization of mobile Internet,the rapid development of app technology and the promotion of 4G network construction,the number of users of various types of app is also increasing.In addition to the new media,the emergence of various kinds of apps,which are supported by smart phones,has brought unlimited convenience to users' work and life.With the emergence of mobile Internet,smart phones have become a new platform for users to obtain information,in order to follow the development of the market,companies have shifted their energy and attention from traditional field to app field.Based on the background of the mobile Internet era,this paper makes a deeply research on the traceability of the evolution process of APP,the change of the mode of transmission in app mode,the specific classification of app,the profit model of the major app platforms,the limitations of APP in the process of communication and the development trend of app.The emergence of various types of app also makes the enterprises shift their focus from traditional marketing to app marketing.App marketing is a user experience Revolution: considering the characteristics of users,understanding user preferences and maintaining the activity of APP platform,we can achieve the ultimate victory of this revolution.The main models of APP marketing are classified in this paper.Comparing app marketing and traditional marketing from the perspective of communication,the paper finds out the advantages of APP marketing,and the promotion channels of APP marketing.In order to combine the theory and practice better,with "Baidu Mobile Security app" as an example,this writing do this investigate on this product.Let enterprises and users better know a app needs to use what kind of marketing methods in order to make this app stand out from the same kind of product.At the same time,the paper clearly pointed out that in the era of mobile Internet,there are also many problems do exist in app marketing,such as: the lack of marketing supervision mechanism of mobile terminal,and the poor consciousness of paying of Internet users,etc.In order to solve the above problems effectively,the author gives the corresponding solutions,and looks forward to the future development trend of APP marketing.