Study On The Development Strategy For Tonge Property Management Company

After Reform and Opening Chinese real estate has been booming with housing system reform. As the result property management has developed to be new industry of pushing economy augment, increasing employment. So it becomes most companies'attention focus how to see the direction, establish strategy, obtain existence and development opportunities.This thesis firstly depicts the status of domestic property management, character of overseas property management, forecast of evolvement trend , as well as analysis of macro-and-micro environment. Secondly this dissertation deeply analyses operation of Tonge Property Management Company which is a SOE and holds 1-class certification of property management. Then it gives strategy for Tonge and systemically assesses the strategy based on SWOT Method and SPACE Matrix, and establishes the approach of concentrative development and cost lead. Lastly in regard to the condition and the dissertation's defect it puts forward six suggestions: reform ownership of the company and build standardization of management structure, control cost, establish scientific HR system, get the advantage of brand, increase satisfaction degree, strengthen IT application.This thesis wholly discusses the development strategy of Tonge with the using of advanced strategy management theory and application model. It analyses status, set up development strategy and gives implement plan. By this study I hope Tonge can adopt right strategy in the drastically competitive market and become beneficial reference for getting advantage.