Study On The Innovative Development Of Weifang Rural Cultural Tourism Products

As a new type of tourism, rural tourism has been developed quickly in recent years. It hasgradually become a fresh favor of short-term tourism for the urban tourists. With the rapiddevelopment of the cultural tourism, the rural tourism started to focus on the rural culturaltourism products. Rural cultural tourism resources are rich and there is a good background offolk culture tourism development in Weifang. In this paper, the development of Weifang ruralcultural tourism products are analyzed in innovation perspective.The thesis analyzes Weifang’s regional location advantages, its rural tourism resources, thecurrent tourist market and its developing state of rural tourist products. It also has an innovativedesign of special cultural tourism products and proposes the protective measures to promote thedevelopment of the rural cultural tourism in Weifang.The eight parts of this paper are as follows:Part One, Introduction, expounds the present research state, research methods, researchmeaning and research framework. Part Two, the related literature reviews, focus on the ruraltourism and cultural tourism research at home and abroad. In the meantime, it further defines theconcept of rural tourism, rural culture and rural cultural tourism products. Part Three, it analysesWeifang’s rural cultural tourism resources. Part Four, it analyses Weifang’s current market of itstourists. Part Five, analyses of issue of rural cultural development in Weifang. Part Six is on theinnovative design of rural cultural tourism products. Part Seven puts forwards the protectivemeasures to promote the rural cultural development in Weifang. In Part Eight, it makes theconclusion.