Research On The Incentive Mechanism Of SPD Bank Dalian Branch Marketing Personnel

In this paper, the study of Dalian Branch as Shanghai Pudong Development Bank, in order to incentive theory, to explore the causes of Dalian branch of SPDB loss marketers, marketers hope to build incentives for the Shanghai Pudong Development Bank to attract and retain excellent marketing personnel, to maintain sales the stability of the team reference. The main contents of this paper include: First, the use of literature analysis, the theory of incentives of the sort and refine, laid the theoretical foundation for the full text of the writing; the second is the use of statistical methods, Dalian Branch of Shanghai Pudong Development Bank marketer incentives Satisfaction conducted a survey analysis to identify existing problems; the third is under the guidance of the theory of incentives, successfully constructed excited by compensation, benefits incentive and restraint mechanisms constitute a new marketing staff incentives; Fourth is the use of fuzzy comprehensive evaluation method for marketers incentive effect of the implementation were evaluated, prove that the new incentives are in line with banking and marketing staff needs, it is effective. Finally, this paper also proposes a number of safeguards implementation of incentives and proposed to be taken at different times appropriate incentives views. In this paper, the theory and practice of combining the way, under the guidance of the theory of incentives for marketers to build the Dalian branch of SPDB use of incentives, both theoretical support, there are also practical basis, carry out research on other important guiding lines significance, but for the region’s other small joint-stock commercial banks incentives to develop marketing staff also have some reference value.