An Analysis On The Transformation And Improvement Of Rural Tourism In Hengyang

With the rapid development of tourism in China, tourism in Hengyang also embraces a lot of new opportunities of growing and rural tourism in Hengyang gains more space for better development. Meanwhile, it also results in some problems of development. With government functioning as the leading role, Hengyang rural tourism should strengthen tourism area ccoperation and make full use of cooperative advantages of “Grand Tourism” of Hengyang to realize the goal of tourism super city by exploring ways to transform and improve Hengyang rural tourismThis paper will analyze the current situation of rural tourism in China, the current development of rural tourism in Hengyang, its growing models and opportunities and disadvantages and thus brings forward the strategic thinking on transforming and improving Hengyang rural tourism. From the aspects like brand and image shaping, Hengyang economic strategic goal and orientation, strategic planning and space optimizing, the paper discusses the space construction of rural tourism from “one major center, one grand leading, two rural specialized tourism belts and four rural tourism districts” to accomlish the goal of transforming anf improving it. The paper further explores some urgent problems of rural tourism in Hengyang by ways of improving tourism passanger transportation service system and service quality, building special snacks in Hengyang, increasing marketing investment and facilitating better social environment. It points out that innovation is a must in building Hengyang a super tourism city and Hengyang rural tourism shall be transformed and improved from aspects of tourism, functioning model, product construction, marketing mode and organizational form and detailed methods are discussed with suggestions. What’s more, on the basis of government’s leading role, the paper explores countermeasures to transform and improve rural tourism from four aspects: cultivating tourism special talents, improving tourism management, creating tourism marketing system and tourism transformation and development.