Research On The Development Of Red Tourism Resources In Hengyang Under The Background Of Social And Economic Transformation

Red tourism attractions is the historical stage of modern Chinese,occurred in the China territory of the people’s struggle and unremitting self-improvement,show the deeds of national spirit and historical and cultural relics.It is the innovation of the revolutionary tradition education mode,and the combination of the social benefit and economic benefit under the condition of the socialist market economy.Of the party since eighteen,tourism and other public funds significantly curb the unwholesome tendencies.Of the party since eighteen,public funds and tourism unwholesome tendencies significantly curbed,the development of red tourism in support of the national level,to encourage Chinese people to go through the red tourism routes,will carry forward the fine tradition.In recent years,the red tourism industry has developed a good momentum,which accounts for 1/4 of the total number of domestic tourists.With the national red tourism continues to heat up,many areas began to vigorously develop and develop local red tourism resources.Hengyang is the only national war memorial city in china ",unique geographical advantages and rich red tourism resources make it one of the most attractive 20 tourist cities in China ".Hengyang’s red tourism development is still in its infancy,industrial development,product development,reception capacity,market coverage,there are many problems,restricting the further development of the tourism industry.At present,the research literature about the red tourism in Hengyang is almost blank.This paper puts forward the model and Countermeasures of red tourism resources development under the background of social economic transformation for the first time.To speed up the development of the red tourism resources in Hengyang,boost the economic development of Hengyang,enhance the connotation of urban culture,reshape the political image of Hengyang,has important economic and social significance.Based on the successful experience of the development of red tourism resources at home and abroad,Through the background of the social and economic transformation of Hengyang,the basic situation and the analysis of the red tourism resources.Combined with SWOT analysis,the "4E mode" is put forward,which is based on the innovative red tourism resources development model.And to speed up the development of the red tourism resources in Hengyang 6 points: The overall strategy on strengthening the government’s overall planning,building the global pattern of red tourismdevelopment;Project planning and integration of resources,the implementation of red tourism quality project construction,the implementation of the "1112" strategic layout;Innovative services to promote tourism information intelligence construction,build smart tourism service platform.Proposed the combination of red tourism resources and other types of tourism resources,to optimize the configuration,to create a comprehensive tourist routes and brands.The implementation of "four color combination" tourism development.To provide reference for the development of red tourism resources and the development of the industry in Hengyang.