The Study On The Influence Of Network Information On College Students’ Tourism Decision To Dalian Sun Asia Ocean World As An Example

With the continuous expansion of the scale of colleges and universities, college students(including graduate students and the college students) in the rising number of state.Compared with other tourist groups, college students have intense desire in knowledge,tourism motivation strong, occupied a large share in the tourist market.Nowadays, college students as a forerunner of the network operation, the Internet has become the way to access travel information, network information on travel decision behavior of college students has significant influence.The data collected by questionnaire, and used SPSS analysis software to carry on the data statistics and analysis, factor analysis, Logistic regression analysis, finally draws the conclusion of the study.The influence of network information on the college students’ tourism decision-making, four public factors were extracted, the size of its impact are tourism consumption factor, tourism product factor, factor and tourism exchanges and sharing of information prompting factor.Sex differences in the influence of network information on the college students’ tourism decision-making;College students of different choice to travel expenses, Dalian Sun Asia Ocean World than the tourism is not the same, with the increase in travel funds, incidence ratio increases;Tourism product factor, exchange and sharing factor positive influence to selecting Sun Asia Ocean World Tourism and travel expenses ratio, the higher the probability, students choose to Sun Asia ocean world is low.The influence of network information on tourism decision making process, the main influence factors are in different stages,In the preparation stage before the trip, the most significant impact of tourism is cost decision,During the journey, the weather effect is the most significant.Based on the above conclusions, tourism enterprises should make full use of the platform of Internet with college students to the connection in long-term cooperation and sharing, and establish a site of tourism for college students, and puts forward some suggestions for the construction of the website.