ZY Company Financial Diagnosis And Countermeasures

At present, more and more companies are hoping that the analysis and study of the financial position of the enterprise itself, and on the basis of full understanding of the overall operational management structure, to modify and improve on its internal structure model, finally realizes the overall improve enterprise efficiency, enterprises in the comprehensive understanding and analysis of its own finances, and targeted to improve the existing operation management mode, to make it better meet the demand of the market,obtain higher efficiency, and continuously enhance the market competition strength.Domestic of all kinds of industry, played a vital role for construction machinery industry, the industry enterprises in Hunan province the number of relatively small, and there is no lack of among them in the domestic large enterprises of the industry has a certain influence, mountain river intelligence, Zoomlion, Sany group, etc., these enterprises are the mainstay of the domestic industry, its continued development will gradually increase the overall awareness of Hunan engineering machinery industry at home and influence. Diagnosis and research focus of engineering machinery enterprises in ZY company’s financial operating conditions, to help it better and faster development, thereby increasing popularity in the industry of China. So, the author hopes to be able to complete understanding of ZY company financial status and analysis, and then found in the process of enterprise operation and management, and on this basis, according to the related theory for the future to improve and adjust the meaningful suggestions.In this paper, using the structural analysis, ratio analysis, trend analysis, comparative analysis and chart analysis method of ZY company’s overall health, operating capacity,profitability, solvency and growth in five aspects of diagnosis, it is concluded that the existing in the running process of enterprise, such as a sharp drop in business market development is not enough, since was established with heavy baggage, assets idle situation is grim, and the diagnosis. Finally aiming at the problems of the enterprise on the operational and financial, put forward the improving corporate capital structure, reduce company debt ratio; Credit management, speed up the capital recovery; To improve the internal management measures, reduce the production cost; Marketing strategy planning,sets up the brand image; Improve the science and technology research and development,improve the enterprise core competitive ability five aspects of countermeasures and suggestions.Through the study of this paper is intended to help improve ZY company unfavorable situation, in order to follow-up of ZY company business development provide effective help, and for the same type of the company’s financial diagnosis to provide a certain reference.