Optimizing Research On Management For Customer Relationship In Bank Of China C Branch

A difficult challenge is rising with economic environment changing in both domestic and foreign commercial banks. From domestic viewpoint, NPC&CPPCC working report in 2015 proposed a point that our economy is standing on a New Normal period. Many industries have to face to downward pressure of economy development, and operating pressure of finance industry which is an engine in economy especially commercial bank who offers huge capital to economy development. From foreign viewpoint, global economy still stuck into a low increasing level, and a worse situation with subprime crisis in U.S. at 2007 and European debt crisis in European at 2008. And it is an inevitable affection for China’s commercial bank and their expanding operating risk. Under pressure from both sides,to pay further attention on client relationship management and grasp this key source in bank’s hand tightly is an efficient way to achieve leader position in finance market with more similar service.Because client relationship management in commercial bank has sufficient inner extending, it cannot be explained as traditional client marketing. A successful client relationship management system can enhance common benefit of tri-level stockholder as bank-client-bank staff, which is a more important point for commercial bank. From SWOT analysis in Bank of China C branch, author, author think that Bank of China C branch is driving on rapidly increasing path’s turning point and can realizes a new developing chance with optimized client relationship management.Successful experience of commercial bank in developed nation has positive leading mean for Bank of China C branch. Moreover, one more evidence form analysis of client relationship management in L rural commercial bank proves that successful examples from domestic and foreign all build on a basement is composed of area economy situation and basic situation of commercial bank’s operating environment; On the other side, this analysis shows a optimizing method for client relationship management in Bank of China C branch.Author cannot ignore relationship management system’s positive working for rapidly developing in Bank of China C branch after this system’s foundation, but this system still exist problems like obsolete management philosophy, inefficient operation process and so on. To solve relationship management problems in Bank of China C branch, author presents some easily operating policies and suggestions like updatingmanagement philosophy, offering various services, constructing a distinguishing system for client information and so on.