Marketing Strategy Of Inner Mongolia Autonomous Region Branch Of Bank Of China Branch In Operational Transition Services

The branch of the Bank of China as the basic operating mechanism, is the customer segmentation and market positioning, directly to customers to provide service and participate in competition directly forward position, but also the development of the business of valuable resources, even in the electronic channel rapid expansion of today and future, network is still the most favorable sales channels and customer contact, especially to attract high-end individual customers, expanding on the number and business banking products and play a decisive role. In order to speed up the operation of the branch of the operation mode, optimizing the allocation of resources, reduce operating costs, to strengthen base branch of service marketing and sales ability, enhance of core competence and customer satisfaction, enhance the brand image of the bank, the Bank of China at the present stage the urgent need for business transformation. So that each branch of a basic network service function by simple transactions to the marketing-based service-oriented transformation.This paper is divided into six parts, through to the Inner Mongolia branch of Bank of China branch of the business development and marketing environment analysis, through the Bank of China Inner Mongolia branch operating branch of the transition of marketing strategy analysis, find out the Bank of China Inner Mongolia branch operating branch of the service marketing transformation of the outstanding issue in the process. Bank of China Inner Mongolia branch operating branch of the proposed transition service marketing strategy and transition services marketing strategy implementation measures.Hope that through this thesis research to advance the idea transformation, integration services sales of active exploration to find reasonable solutions marketing business transformation, and the operation of the branch of the operation risk and precautions to provide meaningful ideas and practices.