Research On Postal Agency Financial Business Development Strategy Based On Internet Thinking

With the development of economy and society in China, there is a great demand in financial business, which is dynamic and has large development prospects. In recent years, with the professional operation of the postal savings bank, the postal enterprises and the postal savings bank keep close cooperation, and the financial service the postal agency has continuously made new breakthrough. However, with the further promote market-oriented interest rate reform and the rapid development of the Internet financial, the postal sector faces enormous challenges in the financial market competition. At the same time, with mobile Internet, big data, cloud computing and the Internet of things, the tide of informatization is overthrowing old industry and creating new industry. As the times require, the Internet thinking emerge.The innovation of traditional enterprises become the main melody of the wave of the future business.This paper first briefly introduces postal agency financial business and current research achievements, expatiates the connotation of Internet thinking, puts forward the preliminary conception that develop postal agency financial business under the guidance of Internet thinking. Second, using PEST and SWOT analysis method, in three aspects of business development, the macro environment and micro environment carried out in-depth analysis on the current situation of the postal agency financial business development. Finally, this paper combines the Internet thinking, put forward the development strategy to lead the postal agency financial business, such as marketing operation, flat management and informatization.