An Analysis On Innovative Financial Products Of Bank Of Ningxia

In today’s increasingly development of globalization, the competition between Banks has gradually from the business of storing a single competition to the talent competition. Continue to market competitive financial products has become one of the important means of modern Banks obtain long-term competitive advantage. City commercial Banks to gain a foothold in the fierce competition in the future, we must speed up and improve financial product innovation and service, establish a diversified modern financial products as soon as possible, from the view of strategy and development, completes the financial product innovation, actively promote the bank’s financial products, to give full play to the commercial Banks to a potential competitive advantage and better in the future of the financial product strategy and organizational change, the city commercial bank’s financial products innovation ability put forward new and higher requirements.Bank of Ningxia in the face of the current global economic and financial situation is complicated, the competition between Banks gradually upgrade and local commercial bank market competition, the micro main body, the bank of Ningxia, how in the tide of city commercial Banks cross-regional operation well adapt to the market demand of financial product innovation and service management is still a problem demanding prompt study in its, and only set up scientific and flexible financial product innovation system, bank of Ningxia is capable of relying on the cross-regional operation, realize the all-round development of various new financial products business, capital utilization ability significantly increased and asset scale expanding, so as to lay a foundation for the successful listing.This paper through the research of bank of Ningxia financial product development and service innovation influence on bank’s overall business development in Ningxia, further reveals the influence of bank of Ningxia financial product development and the influence factors of service innovation, for the analysis of bank of Ningxia financial products development and the problems appeared in the process of service innovation to provide theory basis. In bank of Ningxia financial product development, studied the impact and influence factors of service innovation, from the perspective of the theory, the bank of Ningxia in the financial product development and the problems existing in the service innovation, and put forward the corresponding countermeasures, to eliminate the factors restricting the development of bank of Ningxia financial business, to improve bank of Ningxia financial product development and the level of the service mode innovation, seek positive cooperation between Banks and customers in Ningxia road of mutual benefit and win-win, accelerate the development of bank of Ningxia, to promote the sustainable development of national economy of our country has a positive theoretical value and significance.