Study On Tourism Mice Marketing Of Kunmingworld Expo’s Garden

In the travel economy rapidly developed today, the tourism industry and other industry fusion has widely concerned by domestic and foreign enterprises? and a lot of practice and exploration. At present, the scenic area is still tourism is the most important physical support, so how to take the advantage of other industries of tourism marketing, become the inevitable choice to upgrade the development of scenic spots and even the entire transformation.Tourism and exhibition has a relationship of natural ties, experience, thematic exhibition industry, has gathered crowds, authigenic advantage lead consumption, and tourism marketing purpose highly fit, effectively alleviate our country traditional scenic tourism development speed the pace of development of the whole tourism industry brought about slow slow, if based on the Convention and exhibition industry and tourism industry integration, forming a unique "tourism exhibition marketing ", namely, by hosting the exhibition activities to boost the scenic area marketing, in order to solve the scenic spot can’t actively cater to the demand of tourism market this problem, is conducive to the full use of tourism resources and scenic site resources, meet the consumption of tourists and experience requirements. To provide new impetus for the development of scenic spots.This paper selects Kunming Expo Garden as a carrier of scenic spot tourism exhibition marketing mode, in order to industrialization, tourism and marketing theory as the research platform, make the definition of "tourism exhibition marketing ", combining with the development course, Expo Garden’s existing conditions, problems and their own characteristics, the connotation of Kunming Expo Garden scenic area tourism exhibition marketing mode summarized, pointing out its have gathered popularity, on-site experience, consumption extends and enhance the brand characteristics, based on the core elements of constructing the,"foreign tourists+province audience" as market positioning,"festival, meeting, exhibition, performance, exhibition match" as the carrier, the conclusion that "the product of scenic spot and innovation ideas for exhibition products" products, In this paper, through the analysis of cultural tourism in Kunming Expo this large-scale exhibition activities, discusses scenic area tourism exhibition marketing mode is one kind conforms to the Kunming Expo Garden scenic spot actual marketing mode, can achieve the sustainable development of scenic areas, improve the comprehensive competitiveness of the objective, and also provide a reference for other scenic tourism marketing pattern.The innovation of this paper lies in:first, it defines the concept of "scenic area tourism exhibition marketing "; second, pointed out that "the exhibition marketing is the inevitable choice of Kunming Expo Garden scenic area marketing innovation; third, the paper sums up the connotation of Kunming Expo Garden Scenic Area Tourism Exhibition Marketing mode and characteristics, and puts forward the core elements of the and the main content, to make it operational; fourth, through the case study on Kunming cultural tourism fair, provide examples of successful scenic tourism exhibition marketing.