Research On Competitive Strategy Of VE Biotechnology Company

The21st century is the era of biological industry, at present bio-industry has become thefocus of competition between countries, to solve our country facing the population, health,food, energy, environment main problems is of great strategic significance. And in thebiological industry chain of biological reagent industry is the fastest growing areas, thereagent industry leading the development of biological industry. With the increase ininvestment in bio-medical projects, funds, personnel, technology and so on are transferred tothe biological plate, to give biological reagent entrepreneurs tremendous entrepreneurialspace. Biological reagent industry has truly ushered in the development of a good time.VE company is dedicated to the life science research and high-tech enterprises, adheringto the "honesty, devotion, dedication, innovation" the spirit, determined to become the first,becoming for international influential biotechnology company of China. After years ofdevelopment, the company has hundreds of independent research and development ofproducts, including nine nucleic acid extract products to obtain a class of medical deviceregistration certificate. In the conventional biological reagent to the IVD Reagents in thetransformation process, obtained brilliant achievements. With the expansion of the marketdemand, the company gradually increased domestic and foreign companies, technology isbecoming increasingly mature, increasingly fierce competition. The competition willinevitably be accompanied by elimination, VE companies want to survive in the rapidlychanging market, must adjust strategy, with its own advantages, to respond to external risks.According to the theory of competition strategy, firstly, through the analysis of Potter’sfive forces model and biological reagents industry analysis of the environment and the maincompetitors to summarize the external environment of the enterprise, and the use of externalfactor evaluation matrix of the evaluation, determine the VE company to adapt to the externalenvironment, has the potential of development; followed by analysis of their own resources,ability and core competence to explore the enterprise’s internal conditions, and using internalfactors evaluation matrix of the evaluation, we determine that VE has a good advantage indealing with the internal situation, use of internal resources; comprehensive analysis of theinternal and external environment of VE based on SWOT, by means of matrix analysis, and according to the strategic objectives of VE, explore the development of VE companycompetitive strategy, through comparative analysis, ultimately determine the competitivestrategy of differentiation, the theory support to enhance the overall strength of VE companyto provide strong reason.This paper is to explain the implementation content of VE companydifferentiation strategy from four aspects of product, marketing, service and human resources,and refine the strategic behavior of VE company.. Through the analysis of VE companyinternal and external environment, the selection and implementation of competitive strategy,only to realize the integration of internal resources, on the one hand, the expansion of existingbusiness, on the other hand strengthen on the diagnostic reagent of R&D, production andsales, and actively seek an alliance of both parties or multilateral cooperation, in order tomake VE company as soon as possible to get rid of the dilemma, into the track of rapiddevelopment.