Experimental And Strategic Research On Enhance The Cooperation Level And Performance Of Innovation Group

Fast developments in technology, product life cycles that becomes shorter, increased international competition, and more stringent customer demands strongly pressurize the pace and quality of innovation activities in companies. The central role of innovation activities is the long-term survival of companies, but at the same time, it introduces high risk and uncertain to company operation due to the continue investment on innovation year by year. Research shows that the performance of innovation group is key driven of the success of innovation activities, the structure of network tie and communication content between group members has been recognized as factor to enhance or obstruct innovation team’s creative performance. Therefore, how the structure and communication should be, becomes a problem with value for both management practice and theoretical research.This study takes the innovation management teams as samples, which belong to the Chinese branch of an international insurance company be known as its ability of innovation. From the perspective of social network tie, a theoretical model between structure of social tie, communication content and performance of innovation team is built and examined through social network analysis and content analysis methodology.With the positive consequence of experimental study, there paths to achieve high level of team cooperation and performance are addressed, namely, decreasing the density of network, increasing the strength of communication, balancing the input and output during communication. These practical strategies of implementing result of this study, provides possible choice during company’s day to day operation.