Marketing Strategy’s Constitution And Implementation Of Brand Ruby Gem Co., Ltd.in MG Environment From2010to2015

MG namely Management Game, the game from the United States Carnegie. Mellon University initiated, simulates the world watch industry operating environment, a multi-national team of MBA students participation. The entire software environment contains three different Universes; each Universe includes5-6worlds. There are five companies to participate in the competition each world.Each team will be participating in a simulated operation of transnational corporations, respectively, with two different production plants, which product two series production sold to the United Kingdom, Germany, China, Japan, the United States and Mexico six markets.2010MG projects a total of80teams, Northeastern University sent a group to participate in the three MG.GEM’S RUBY in W07F2, I worked as the company’s CMO, in charge of the high-end watch-Ruby’s marketing strategic Management. We compete with the four teams from the ZEITDAUER and TEMPS in Santiago, Chile, Null and OMEGA from the United States Pennsylvania Pittsburgh.Based on three years of operation simulation courses focus on the RUBY brand marketing strategy development and implementation, the main contents of papers include: Chapter1,introduction of MG researching background, and a Gem profile, as well as the main framework for this paper, and research methods; Chapter2, marketing, strategic Management theory outlined, include the relation between marketing strategy and strategy、the character of marketing strategy; Chapter3, RUBY2010-2012brand marketing environment analysis, include marketing analysis、rival analysis、SWOT analysis; Chapter4, RUBY2010-2012marketing strategy formulation, include2010-2012RUBY brand marketing strategy formulation; Chapter5, RUBY2010-2012marketing strategy implementation, through researching the change of rival and marketing data to adjust marketing plan; Chapter6, in view of the business, re-analyzing business environment for the enterprises to make adjustments, develop year2013-2015RUBY marketing strategic; Chapter7, Summary.